FASHION REVOLUTION CONSUMER SURVEY REPORT NOVEMBER 2018
CONSUMERS WOULD LIKE BRANDS AND GOVERNMENTS TO TAKE THE LEAD TO ENSURE CLOTHING IS MADE RESPONSIBLY AND SUSTAINABLY, NEW RESEARCH ACROSS FIVE LARGEST EU MARKETS REVEALS.
A baseline survey on EU consumer attitudes to sustainability and supply chain transparency in the fashion industry
Fashion Revolution commissioned a survey of 5,000 people aged 16-75 in the five largest European markets, including Germany, United Kingdom, France, Italy and Spain, to find out how supply chain transparency and sustainability impacts EU consumers’ purchasing decisions when shopping for clothing, accessories and shoes.
We wanted to find out what information consumers would like fashion brands to share when it comes to social and environmental impacts and to better understand what roles consumers think that governments and laws should play in ensuring clothing is sustainably produced. The survey questions were designed to correlate with the following United Nation’s Sustainable Development Goals:
SDG 1 – End poverty in all its forms, everywhere.
SDG 5 – Achieve gender equality and empower all women and girls.
SDG 8 – Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
SDG 12 – Ensure sustainable production and consumption patterns.
SDG 13 – Take urgent action to combat climate change and its impacts.
Please click here to read the full report.