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All tagged Inclusive Fashion
Since launching in early 2017, Zebedee Management has become the UK’s first modelling agency to exclusively represent people with physical and learning disabilities. With clients including luxury womenswear brand Teatum Jones and popular high-street stores like River Island and H&M, they are fast proving that diverse casting is the future. Founded by sisters-in-law Zoe Proctor and Laura Johnson from Sheffield, the idea for their agency arose during a discussion about the severe lack of opportunities for people with disabilities. According to the pair, it was truly “a light bulb moment” while out walking their dogs. In reality, this shared desire to champion diversity was by no means a spur of the moment decision, rather it was a culmination of years working in parallel industries; where Laura is a qualified social worker with a wealth of experience working with vulnerable adults and children, Zoe is a performing arts teacher specialising in teaching people with disabilities.
The role of the CEO in a brand is very important in making conscious transformations in the company. The barriers between CEO and shop floor create dominant social structures in house, which in turn hamper conscious structures of societies. Communication barriers and no personal involvement of the top team with shop floor pushes them to engage in practices that does not support transformative power of the organization in a positive way. All shop floors can hear is the economic growth driven voice of the CEO and they work towards luring customers to spend and consume unconsciously. Although one can argue that brands priorities are in keeping up with trends and current lifestyles of consumers, isn’t there a way they can use it towards transforming lifestyles? While sales driven autonomous corporations and economic growth driven governments think that fostering conspicuous consumers to buy more and more seems like a victory to them, it is not.