All tagged Intellectual Property LAw

Intellectual Property in the Fashion Industry: what risks will come with Brexit? - by Rafaella de Freitas

Intellectual Property (IP) protects a brand, but the panel quickly understood that it is not fully grasped by those who would benefit the most from it - sole traders, micro and SMEs. CEO and Founder of Fashion Roundtable, Tamara Cincik, said: “we have not yet grasped that IP is a brands reputation”. In fashion as well as in any other creative industry, IP is central to the success of the company or brand, which by its very nature is dependent on its unique image. The originality of a design is what makes it stand out as exceptional and desirable from other collections, and ultimately, what defines the brand. As part of the EU, brands showcasing their collections in the UK for the first time are protected under the unregistered design right. However, in the midst of Brexit, designers wanting to launch their collections in the UK will have to find other ways to protect their creations.

Fashion and Intellectual Property Law: How will Brexit damage the British Fashion Industry? By Lucy Siers

Intellectual Property rights within fashion form a crucial foundation to the industry and have the potential to generate material value for fashion designers. However, the impending loom of Brexit is generating widespread fear throughout the industry. Fear of what the effect of exiting the EU will be on UK IP design rights, and how this could damage the UK fashion and design industry.
 
The main concern is the potential loss of the protection provided by the Unregistered Community Design Right. This could, in turn, undermine the global prominence of events such as London Fashion Week.