One in five people in the UK has a form of disability or impairment, and collectively these individuals are recognised as having a spending power of £249 billion. Now known as the ‘purple pound’, this staggering sum of money isn’t entering into the UK economy because of the many physical barriers which prevent those with disabilities from fulfilling their potential as consumers. Research carried out by the disability charity Purple revealed that nearly 50% of disabled shoppers have given up on making a purchase because of poor customer service. The aim of Purple Tuesday, which takes place on 13 November during the pre-Christmas shopping period, is to make retailers more conscious of this untapped consumer group.
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