All tagged circular economy
Charles Eames once said, “innovate as a last resort.” As I sit amidst a swarm of fashion, beauty and tech window displays at Leonardo da Vinci-Fiumicino Airport in Rome waiting to board my flight to Delhi, Charles Eames’s famous quote seems redundant. I see hundreds of passersby stood by these windows either wishing they could afford a particular new item in store or contemplating their next buy based on advertisements that “pretends to perpetuate the illusion that something is new, innovative and exciting when it isn’t.” Focusing on “style rather than substance executed under instruction by others,” the impact this cyclical action has on our planet is not unknown.
Published in 2002, this design manifesto centres on how we interact with the earth’s natural systems and nature. It calls for a paradigm shift away from a linear economy to one that is circular. The focus on a Cradle to Cradle philosophy in creating systems that promote an endless life cycle and celebrate an abundance of human creativity, culture, and productivity. Composed by Michael Braungart and William McDonough, it marries Braungart’s proficiency in chemistry with McDonough’s architectural prowess. Their excellence and expertise in their respective fields has seen Braungart lead Greenpeace’s chemical division as well as founding the German Environmental Protection Agency. McDonough’s international renowned design consultancy also sees him sit on the World Economic Forum’s Meta Council on Circular Economy.