Informer

 
Feature, 2020_4 Tamara Cincik Feature, 2020_4 Tamara Cincik

How the Rental Fashion Market Has Made Itself Pandemic-proof

Despite initial fears that Covid-19 would kill people’s desire to share their wardrobes, rental fashion sites are now thriving. My Wardrobe HQ, in particular, has seen a 50% increase in their listings since the start of lockdown. So how has the rental fashion model survived the pandemic and why is the sharing economy needed now, more than ever?

Read More
Feature, 2020_4 Tamara Cincik Feature, 2020_4 Tamara Cincik

Sink or Swim? The Future of Fashion’s Cruise Collections

What once began in the 1920’s as a mini capsule wardrobe for those looking to catch some winter sun or revel in a quick getaway have snowballed into a whole new life form. But is the lavish production of cruise collections furthering fashion’s sustainability narrative? We weigh in on the waning relevance of cruise collections, their digitalisation and how they will survive a new state of play in fashion…

Read More
Feature, 2020_4 Tamara Cincik Feature, 2020_4 Tamara Cincik

In The Red: Is Klarna the new debt-ridden store card?

No drama, just Klarna? Right now, the Buy Now Pay Later bank is making waves, with slick advertising and seamless checkout processes that are almost too easy and don’t come with all the usual amounts of small print text. Klarna Bank AB was found to be offering not just zero-interest deals but formal credit agreements on shopping purchases as low as £35.

Read More
Feature Tamara Cincik Feature Tamara Cincik

From Classroom to Global Supply Chain: The complicated relationship between gender and textiles

In a world where embroidery is deemed a superficial expression of femininity and has been removed from the school curriculum, mass-manufacture supply chains rely on a female-centric workforce— to the point where employers have exerted control over women’s reproductive health. Meg Pirie analyses the contradictions of gender within fashion and textiles.

Read More
Feature, 2020_4 Tamara Cincik Feature, 2020_4 Tamara Cincik

Digital Innovation & Sustainability: Why everyone's talking about "Phygital Fashion"

The fashion industry is getting a Matrix makeover with technology and innovation driving digital disruption. From AI, to blockchain, augmented realities, 3D scanning, and phygital experiences - the possibilities for designers, creatives and customers are being reimagined. So, how this is accelerating fashion’s sustainability commitments?

Read More