"Milan Fashion Week was one of the strongest commercially for years": Bev Malik analyses MFW
Milan Fashion Week was one of the strongest commercially for years.
The city has often struggled to consolidate the unabashed high octane glamour once revered in the eighties and the minimalism focus on artisanship and elegance over uber-creative design. This season it all came together, whilst showcasing the maturation of other peripheral categories such as accessories or contemporary brands who took a well deserved bow.
The glamour was most memorably captured by Versace whose simple reworking of the infamous Jennifer Lopez jungle dress in multiple iterations spoke perfect commercial sense and broke the internet for the second time some 20 years later. Newish designers Gilda Ambrosio and Gilda Tordini founders of The Attico are the ‘it' glamour girls to watch on instagram; their collection which sells very well shows that the new generation of shoppers looking for sexy, glamour are significant.
Elsewhere the polish and poise of Jil Sander hit very high notes and made this brand that was once so important for buyers relevant again.
However the standout winner of Milan was undoubtedly Daniel Lee’s clever Bottega Veneta show. A confident pop of colour and overall polished styling. His now sellout dumpling bag and oddball square toe shoes brilliantly brought together the new minimalism that his background at Celine always promised.
It felt like a new era for Milan came to fruition - it embraced sportswear through a new guard in the last few seasons, and it seems it’s moving on by re-embracing its glamorous routes and crafted simplicity to successful effect too.