In Conversation With Ruth Rands, Founder Of Herd
Photo: Above: Ruth Rands, founder of Herd | Below: Helena Bonham Carter wearing Herd; Model in latest campaign. All sourced from Herd.
New Podcast Alert:
For this week's podcast, our Slow-fashion Policy Lead Meg Pirie is in conversation with Ruth Rands, founder of knitwear label Herd. We first met Ruth at one of our initial roundtables focused on wool and Herd is one of our most cited case studies, because of their localised business model and best-practice processes, with provenance at its heart. Through her label, Herd, Ruth has shown what is possible here in the UK, sourcing everything within 150 miles.
Ruth talks honestly about what is possible here in the UK; how Kate Moss just bought one of her knits; Helena Bonham Carter as their latest ambassador; and her long-term vision for her brand, with a focus on regeneration. We hope you enjoy!
