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Fashion Roundtable
Who We Are
Our Mission
The Team
The Board
Partners
Ambassadors
Committee
Legal
What We Do
Policy
APPG
Change Agency
Events
Resources
Informer
Podcast
Press releases
Reports
Press
The Value of Fashion
Contact
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Informer

 
Chinese Fashion Consumers: Is my strategy for reaching the Chinese market, still fit for purpose?
2020_3 Tamara Cincik 6/2/20 2020_3 Tamara Cincik 6/2/20

Chinese Fashion Consumers: Is my strategy for reaching the Chinese market, still fit for purpose?

For luxury fashion, the key to growth will be the ability to access the Chinese market. Brands now need to pivot their strategies and start to authentically understand the Chinese consumer— as they’ve become less likely to come back to our territory in the wake of how we have dealt with the Covid-19 pandemic.

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