All tagged Design Week

‘Design for common good’ – Battle of Novelty versus Need. By Kshitija Mruthyunjaya

Charles Eames once said, “innovate as a last resort.” As I sit amidst a swarm of fashion, beauty and tech window displays at Leonardo da Vinci-Fiumicino Airport in Rome waiting to board my flight to Delhi, Charles Eames’s famous quote seems redundant. I see hundreds of passersby stood by these windows either wishing they could afford a particular new item in store or contemplating their next buy based on advertisements that “pretends to perpetuate the illusion that something is new, innovative and exciting when it isn’t.” Focusing on “style rather than substance executed under instruction by others,” the impact this cyclical action has on our planet is not unknown.