A new Playbook by the UN Environment Programme (UNEP) talks directly with fashion’s communicators. Written for marketers, brand managers, imagemakers, storytellers, media, influencers and beyond, ‘The Sustainable Fashion Communication Playbook’ from UNEP and UN Climate Change, provides a much needed framework when policies around how to communicate environmental claims increasingly come into force. We speak with Rachel Arthur, the UN Environment Programme’s Sustainable Fashion Advocacy Lead and author of the Playbook, who delves into the aim of the Playbook and the untapped power communicators hold in setting new cultural trends and value shifts for a more equitable and just fashion future.
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