Meg Pirie is in conversation with co-founder of Sole Responsibility, Simon Payne. Founded in 2014, Sole Responsibility is a business which buys, repairs and sells seconds and stock with minor damage from some of the UK’s most-known high-street stores, which would otherwise have been destined for landfill or incineration. Now the brand acts as Sustainable Partner to JD Sports, amongst others. They talk how the idea transpired and what Payne would like to see from a policy point of view for end-of-life.