Perusing the aisles in the run up to Easter, one can’t help but feel pensive when encountering the mountains of mini eggs and chocolate delights produced by confectionary corporations. Symbolising new life, the tradition of Easter eggs seems somewhat void of meaning due to the increased commercialisation and over marketing of this holiday with their encasing in PET plastic. With the mass food and packaging waste occurring in the UK, simultaneous to the rise in poverty and inequality, this article explores the contrasting trajectories of our abhorrent throw away culture next to the destitution facing many UK households and how initiatives like the Felix Project are pursuing the mission of rebalancing this disparity.
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