Since launching in early 2017, Zebedee Management has become the UK’s first modelling agency to exclusively represent people with physical and learning disabilities. With clients including luxury womenswear brand Teatum Jones and popular high-street stores like River Island and H&M, they are fast proving that diverse casting is the future. Founded by sisters-in-law Zoe Proctor and Laura Johnson from Sheffield, the idea for their agency arose during a discussion about the severe lack of opportunities for people with disabilities. According to the pair, it was truly “a light bulb moment” while out walking their dogs. In reality, this shared desire to champion diversity was by no means a spur of the moment decision, rather it was a culmination of years working in parallel industries; where Laura is a qualified social worker with a wealth of experience working with vulnerable adults and children, Zoe is a performing arts teacher specialising in teaching people with disabilities.
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