Within an article for Man Repeller last week, fashion journalist Pandora Sykes spoke about bringing a newfound eco-consciousness into her sartorial choices. Whilst admitting she is still not immune to the “new in” sections, her latest rule is ‘if I see something new that I like, I have to see if I can find the vintage version of it first.’ Now surely this is something all consumers could introduce into their mind-set? This weekend Fashion Roundtable hosted an event at The Festival of Sustainable Fashion to discuss fashion waste and the viable options to counteract its polluting impact. While Rafaella de Freitas covered the local, national and international governmental policies to combat waste, Jodi Muter-Hamilton offered tech solutions which could aid transparency and thereby reducing the cost and excess of overconsumption. Also speaking during the event, JJ Hudson aka Noki said: ‘the fast fashion brand is creating weapons of mass production, Brandalism is a solution. My practice as a solo customiser selling a custom built collection could be classed as a micro footprint in sustainability to create for a consumer.’
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