Book Club No. 6: In Conversation with Frieda Gormley and Meg Pirie
Credit: House of Hackney
“The old stories of unchecked growth, extraction and exploitation are beginning to crumble. In their place, new stories are emerging: stories of community, collaboration and connection.” – Frieda Gormley
What if business actually served nature?
In the latest episode of Front Row to Front Bench Podcast, Meg Pirie sits down with Frieda Gormley, co-founder of House of Hackney, to talk about her debut book, In the Company of Nature. Part memoir, part manifesto, it tells how a small British interiors brand became a radical case study in regenerative business, guided by Nature’s own blueprint for living systems.
From appointing Mother Nature and Future Generations to the board, to birthing new materials and business models rooted in life, this is a conversation about courage, crisis and creative awakening. It also makes a hopeful case. SMEs make up around 99.9% of UK businesses, so even if a fraction shifted from extraction to regeneration could help catalyse cultural, ecological and economic renewal.
In the Company of Nature is an invitation to creators, leaders and citizens to reimagine how business can support the flourishing of all life and how we can fall back in love with the living world in the process.
Buy the book here
Or listen on your favourite platforms below.
Credit: House of Hackney