Posts tagged British Wool
In Conversation With Ruth Rands, Founder Of Herd

For this week's podcast, our Slow-fashion Policy Lead Meg Pirie is in conversation with Ruth Rands, founder of knitwear label Herd. We first met Ruth at one of our initial roundtables focused on wool and Herd is one of our most cited case studies, because of their localised business model and best-practice processes, with provenance at its heart. Through her label, Herd, Ruth has shown what is possible here in the UK, sourcing everything within 150 miles. 

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From Soil To Skin: Provenance Is Key. Why We Must Use UK Wool. Op-Ed by Ruth Alice Rands, Founder of HERD.

I am often asked where the idea for a soil to skin, vertically integrated yarn and knitwear brand came from - and perhaps HERD would never have come into being without these unconventional roots - but it actually came from seaweed of all things, in my prior brand where we sourced wild, naturally occurring seaweed directly from harvesters around the U.K, Ireland and Northern Europe.

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