Intellectual Property (IP) protects a brand, but the panel quickly understood that it is not fully grasped by those who would benefit the most from it - sole traders, micro and SMEs. CEO and Founder of Fashion Roundtable, Tamara Cincik, said: “we have not yet grasped that IP is a brands reputation”. In fashion as well as in any other creative industry, IP is central to the success of the company or brand, which by its very nature is dependent on its unique image. The originality of a design is what makes it stand out as exceptional and desirable from other collections, and ultimately, what defines the brand. As part of the EU, brands showcasing their collections in the UK for the first time are protected under the unregistered design right. However, in the midst of Brexit, designers wanting to launch their collections in the UK will have to find other ways to protect their creations.