FOR IMMEDIATE RELEASE: Fashion Roundtable and Aja Botanicals celebrate Creative Wellbeing and British Craftsmanship during Chelsea Flower week
Tilly Wood (L), Maddison May Brudenell Mountbatten with baby Michael and Tamara Cincik (R) Photo: Steve Watson.
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FOR IMMEDIATE RELEASE
Fashion Roundtable and Aja Botanicals celebrate Creative Wellbeing and British Craftsmanship during Chelsea Flower week
London, 23rd May 2025 — Yesterday, on a warm and vibrant evening at Gold Notting Hill, Fashion Roundtable and Aja Botanicals brought together industry leaders, creatives, and changemakers to celebrate the intersection of craft, sustainability, and wellbeing.
In attendance were Jo Wood, Camilla Rutherford, Sascha Bailey and Lucy Brown (expecting their first child), Maddison May Brudenell Mountbatten with baby Michael, Rowan Brudenell Mountbatten, Clare Press, Carry Somers, Julia Clancey, Azzi Glasser, Victoria Grant, Maria Magdalena Campos-Pons & Kamaal Malak, Omer Asim & Maya Antoun, Darshna Chandaria & Patrick Couris, Dominic Sebag-Montefiore, Joshua Scacheri, Lainey Sheridan-Young, Naz Choudhury, Lilia Stobbs, Terence Eben and many more gathered on the garden rooftop as the sun set.
The event, co-hosted by Tamara Cincik, CEO and founder of Fashion Roundtable, and Tilly Wood, founder of Aja Botanicals, spotlighted the urgent need for creativity-led solutions to the systemic challenges facing fashion, craft and policy today. Guests were invited into a sensorial experience, surrounded by the captivating scent of Tilly’s British-made candles, the sight of incredible bespoke flower and vegetable arrangements by young florist ARRANGED, and an immersive celebration of sustainable craft. Highlights included floral natural dyeing demonstrations by The Secret Dyery, a showcase from the Great British Wool Revival, and garments from The King’s Foundation’s Modern Artisan collection—crafted using the innovative King’s Clip, natural dyes, and championing homegrown talent. The evening was complemented with conscious culinary creations, washed down with British-made botanical spirits, and Dorset-born, Apres Provence rosé.
“This evening was a celebration of creative wellbeing—something that lives at the heart of both Fashion Roundtable and Aja Botanicals,” said Cincik. “Our work is about aligning values with impact, shifting from linear systems to regenerative, community-driven models.”
Cincik reflected on her own journey from stylist to policy advisor, sharing how storytelling and systems thinking underpin her advocacy for a Creative Wellbeing Economy—a new framework presented as a solution in Fashion Roundtable’s landmark Cleaning Up Fashion report (https://www.fashionroundtable.co.uk/reports). This economic vision emphasises local supply chains, regenerative practices, and the power of creativity to heal and transform.
Attendees explored the progress of the Great British Wool Revival, a partnership between Fashion Roundtable, The King’s Foundation and YNAP, designed to revitalise the British wool industry by supporting fibre sovereignty and fairer value for farmers. The initiative has already mapped over 200 participating brands and helped drive the highest British wool prices in seven years.
Further initiatives announced include a Wool Conference at Dumfries House in 2026; a forthcoming Best of British fashion and textiles showcase currently in development; and a pioneering travelling living museum, developed in partnership with Heritage Craft, designed to democratise craft education by delivering hands-on experiences directly to underserved communities across the UK.
Cincik concluded: “We believe in a future where creative practice, wellbeing, and economic growth are intertwined. Tonight was a step toward that vision.”
The event was made possible through the support of AEON Black Creative’s British-made and botanical spirits, Apres Provence rose' and the gracious hosting of Nick House at GOLD.
For further information, media inquiries, select imagery, or interview requests, please contact: natalia@casselconsultancy.com